Author Jason Zweig has been a leading force in promoting the study of neuroeconomics and its findings to investors. His book, Your Money and Your Brain, provides a fascinating look at how our brains are programmed and some of the irrational investment decisions we make.  

Jason has also begun contributing content to the Wall Street Journal. His first article was published today.

I had the pleasure of hearing Mr. Zweig speak twice at the CFA annual conference held this past May in Vancouver. He was excellent. I encourage you to read his article and take a look at his book.